Driven

Today I spent trying to make sense of the ever increasing mishmash of hoopla that I can't really justify calling an "ad-campaign." Days like this always end the same; a sigh of realization - I have so much to learn.

In my defense, promoting a show, or anything, that only happens once a week is a herculean task. Restaurants, nightclubs, or even retail stores have all week to recover the cost of their ads. We get one shot, creating a marketing catch-22. The exposure we need costs too much to recover in ticket sales with just one show. I escape this trap by trying to be as creative as possible with our small ad budget. The most important part is maintaining the network of free support we get from a medley of event calendars and theater listings. This combined with trading tickets and word of mouth make for most of our audience each week.

Getting on the "A-list" of established attractions in Miami Beach is the goal, but the causeway to get there is paved with fierce competition. Good thing it's a fun drive.



Thanks to this great audience on the Carnival Triumph this week: